| On the client - E-Learning
with Atlantic Link
If you could create software that facilitated learning in
a matter of hours instead of weeks – I reckon you’d be pretty
popular. Well, as far as industry leaders HSBC, Sainsbury's, and DaimlerChrysler
are concerned Atlantic Link is flavour of the month. And they might well
be every month.
Atlantic doesn’t hide its secrets. The company openly
reveals the reason for success and that’s partnership. And it’s
not just their clients that are impressed. Atlantic-Link recently received
the ‘Connect award for services to e-learning’. MD Tony Reddington
collected the gong with praise for his team. “This award is only
given once every five years and we are very proud to have received it,
thanks to all the people that made this happen.”
This ethos of collaboration is perhaps crucial for a company
selling learning systems that could in their very nature seem quite impersonal.
In my limited experience of e-learning, which extends to Spanish for the
generally impaired, I have found it tremendously difficult to interact
with the screen and get the kind of experience that I might in a classroom.
Having had the chance to test drive a number of Atlantic’s
courses I have however picked up a sense of why the systems work so well.
You only have to get to grips with the DaimlerChrysler Dealer Connect
course to notice that the design feels and looks like the stylish cars
users are training to sell. Quite simply, the eye on the end product helps
the customer to feel the part.
This coupled with the convenience and ease with which the
system guides you through a demonstration make it obvious that Atlantic
have placed themselves at the centre of a sector offering a training product
that any company would have trouble turning down.
They have got themselves there and seem to have the insight
to remain. The team at Atlantic are awash with new inventions. They seem
to spot a hole in the market from a thousand paces.
The Atlantic guys love abbreviations. Their ICMS –
is an Intelligent Content Management System allowing rapid production
and maintenance of e-learning, without programming expertise. The LMS
– Learning Management System provides monitoring of learners as
they progress through the content of their e-Learning programmes.
And then there’s ‘Content Point’, which
is the first authoring system to use Web services and the .NET framework
to allow collaborative authoring remotely from anywhere in the world.
From ‘Content Point’ to ‘Contact Point,’
they have studied your business to a tee to offer solutions that keep
rapid pace with the advancement of online learning. Take a tour of www.Atlantic-Link.co.uk
and you’ll be satisfied that they have got the whole market neatly
covered.
Once again – it’s fresh evidence that the developer
is holding the reins in the Internet race.
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