As word of the possibilities of self authored e-learning spreads, Atlantic Link continues to add to its impressive list of blue chip customers with Hays Recruitment, Dell and Gedas purchasing their software in recent weeks.

Atlantic Link Managing Director Mike Alcock says, "The most interesting thing is that our new customers are just interested in the software and not any associated consultancy on our part. This implies that companies are establishing the mindset that they are able to produce the e-learning they want with in-house resources because our authoring tools are so user friendly."
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With a similar list of purchasers in the pipeline, it seems that the Content Point and Capture Point software that Atlantic Link produces is proving to be well received by trainers who have found self authoring is the way to produce e-learning at low cost and in fast timescales.

"The other trend we are noting," says Alcock, "is that once a company has started with the software, buying just one or two licences, they soon come back for more licences as they realise just how much low cost e-learning can contribute across a wide range of activities."